Louis Miller

Philadelphia, PA
www.linkedin.com/in/louismiller

 

SUMMARY:

Creative interactive professional with demonstrated success developing and implementing product strategies, launching and managing web products, initiating partnerships, and promoting messaging across multiple platforms. Key achievements include:

• Increased revenue from client projects 75% from 2011 to 2012
• Increased revenue for managed sections of Comcast.net over 600% from 2007 – 2011.
• Negotiated and implemented revenue-generating partnerships with key outlets, including E!Online, Intuit, Rhapsody, Bankrate, and AstroCenter.
• Grew number of Audible.com subscribers through managed channels by 21% y/y.

EXPERIENCE:

ECITY INTERACTIVE (Philadelphia, PA)
A full service interactive agency that specializes in web and application design and development, online marketing and digital communication.

Managing Director, Strategy: 2015 – present
Director, Projects & Account Strategy: 2013 – 2015
Sr. Account / Project Manager: 2011 – 2013

• Manage sales, strategy, services and overall project management for multiple types of client products, including: websites, mobile applications, landing pages, and marketing campaigns.
• Selected clients include: Comcast, Sprout, University of Pennsylvania, Neat, Cooper University Health Care, Shore Medical Center, Jefferson Hospital and more

COMCAST INTERACTIVE MEDIA  (Philadelphia, PA)
A division of Comcast Corporation dedicated to developing and operating online and cross-platform entertainment and media businesses.

Sr. Product Manager, Comcast.net & Xfinity.com: 2009 – 2011
Managing Producer, Entertainment, TV, Music & Movies: 2007 – 2008
Senior Producer, Entertainment & TV: 2006
Movies Editor/Producer: 2005

• Responsible for over $10 million in revenue by overseeing the P&L, creative vision, strategic roadmap and audience engagement for the News, Finance, Entertainment, and Music sections of Xfinity.com.
• Negotiated content deals to receive regular video and text content from major movie studios, TV networks, and web outlets.
• Managed high-profile cross-platform campaigns around exclusive content for Spider-Man 3, The Chronicles of Narnia, Superbad, and albums by Taylor Swift, John Legend, U2, and Green Day, including microsite development, promotional plan, marketing outreach, advertising integration, and partner relations.
• Managed a staff of 7 developing text and video content for the website that was syndicated On Demand and across other sites with exclusive sponsorships

AUDIBLE.COM  (Wayne, NJ)
Leading online provider of downloadable digital audiobooks and spoken-word entertainment for iPods and other audio devices.

Partnership Marketing: 2004 – 2005

• Managed an average 21% year-over-year increase in customer acquisition rates in supervised channels.
• Initiated business relationships and optimized existing partnerships with portable digital device manufacturers (MP3 players, Smart Phones, PDA, GPS) and online retailers (Best Buy, Circuit City, Amazon, etc) to drive new subscriber growth.
• Analyzed customer acquisition data and optimized online conversion experience.
• Conceived, designed, and implemented nationwide direct marketing campaigns.

CMJ NETWORK  (New York, NY)
A weekly non-commercial radio and independent retail magazine for the radio and music industry

Managing Editor, New Music Report: 2003 – 2004
Editor, New Music Report: 2002 – 2003

• Oversaw editorial vision and content for weekly music trade publication, including complete relaunch of the magazine to address the new business landscape.
• Managed relationships with record labels and other outside companies to futher the company brand.
• Managed workflow and deadlines between writers, editors, designers and printer.
• Wrote weekly new technology column, covering the industry’s transition to digital media.
• Responsible for formulating, writing and editing weekly record reviews, artist features, radio station profiles and a daily industry news column
• Verification of over 500 radio stations’ weekly airplay lists

IGUANA RECORDS  (New York, NY)
Independent record label home to the rock bands Align and Don’t Look Down.

Marketing: 2001 – 2002

• Coordinated all marketing activity, including street teams, tour and retail promotion, online marketing, radio promotion and publicity efforts for all the label’s bands.

EDUCATION:

Temple University – Fox Business School
Master of Business Administration
Concentration: Strategic Management

James Madison University
Bachelor of Business Administration, cum laude
Major: Marketing; Minor: Music Industry

SKILLS:

Strategy Development • Product Roadmaps • Business Development • Content Strategy • Project Management • Strategic Marketing • Branding • Microsoft Office (Excel, Power Point, Word) • Web analytics tools (Omniture, WebTrends, Google Analytics) • Adobe Photoshop • Content Management Systems • User Research • User Experience